It’s no doubt that SEO technique is the most powerful marketing tool. While it’s true that this method takes a lot of time to show considerable results, it reaps benefits for the long term. Well, if you can’t wait and want to kickstart your marketing campaign now or if you want a larger base of target audience, you can use ‘paid advertising’ methods. These methods are widely used by the marketers to give a huge exposure to their brand and boost sales.
As a business owner, if you also want to increase your website traffic, try using the following paid traffic sources:
- Google Adwords: Google Adwords is one of the most versatile paid traffic sources that let you promote your brand on the basis of keywords you choose. You already know that keywords form an important part of online marketing campaign and if you want people to visit your site, you need to pick relevant keyword with high searches. Use Google’s keyword planner tool to decide keywords for your Adwords campaign. Choose high-quality keywords to get the desired outcomes.
Once you have chosen the keywords, it’s time to write a compelling ad copy to drive traffic to your landing page. Now, when someone searches for products/services similar to what your company offers, Google Adwords will immediately target those users for you by displaying your ads.
- Facebook Ads: Facebook ads let you target users on the basis of their geographical areas, demographics or on their contextual or behavioral basis. For example, while setting up the ad, you can filter people on the basis of certain parameters such as age, gender, demographics, language, occupation and more. By filtering your preferences, you can get targeted traffic to your website. This is the actual beauty of Facebook ads.
Not only it lets you target people based on above mentioned parameters, but you can also target audiences that are similar to your existing customer base, which means it can search people similar to the ones who have already purchased your product.
- Linkedin Ads: If you are into B2B industry, Linkedin Ads is a perfect way to generate huge traffic. It offers 3 advertising options to choose from that include sponsored updates, display and text ads, and InMail. Just like Facebook ads, it also allows you to target people by job title and job functions. Other targeting options are age, gender, location, skills, company by name, company size, industry, school, and group.
However, it’s a bit costly option as compared to Facebook ad and you won’t find any targeting for less than $2 per click. A lot of the targeting will start at $4.50. So, if you don’t mind spending a few more bucks on marketing, LinkedIn ad is for you.
- Twitter Ads: Twitter Ads is another paid traffic source that offers some pretty cool targeting options. It lets you target people by interests, keyword, followers, and even tailored audiences, similar to Facebook’s Custom Audience targeting. One of the most amazing features of Twitter Ads is their lead card feature that allows you to collect the email address of someone without leaving twitter.
Hope, these methods will let you bring your brand in front of massive audience and generate traffic as quickly as possible. Don’t forget to accompany it with SEO to get the most out of your investment.